Introducing the American Privacy Rights Act (APRA): A New Era for Consumer Privacy?
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In April 2024, Senate Commerce Committee Chair, Maria Cantwell, and House Energy & Commerce Committee Chair, Cathy McMorris Rodgers, released the draft of the American Privacy Rights Act (APRA). This comprehensive federal consumer privacy framework builds on previous efforts, notably the American Data Privacy and Protection Act (ADPPA).

Since its release, the APRA has undergone significant updates, with the House Energy & Commerce Committee unveiling an enhanced version in May 2024.

Key Features of APRA:

Individual Rights: Consumers can access, correct, delete, and export their data. Large data holders have stricter response timelines.

Data Minimization: Limits data collection to necessary purposes only, with specific opt-out and consent requirements.

Protections for Minors: Prohibits targeted ads to children under 17 and enhances the Children’s Online Privacy Protection Act (COPPA).

Data Broker Regulations: Centralized data deletion requests and mandatory registrations with the FTC.

FTC Enforcement: New bureau for privacy protection, equipped with rulemaking authority and enforcement mechanisms.

Preemption & Preservation: Balances federal and state laws, with specific preemptions and preservations of existing federal privacy regulations.

As discussions and refinements continue, stakeholders are closely monitoring the APRA’s potential impact on consumer privacy, data protection, and regulatory compliance across the nation.

Stay informed as The Beckage Firm navigates these important changes in the privacy landscape.